Topher (Chris) and Jaime's digital agency for small-business owners. Thesis: AI capability outpaces human adoption; Aspire lives in the gap as the translator. Websites are the entry; CRM (GHL), automation, voice AI (TCYM / Concierge), and the Site Health retainer engine are the depth. Aria is COO (absorbed Linq 2026-05-15) and dispatches the specialists — Vegas (web), Sahara (Shopify), Circa (CRM/GHL), Strat (SEO), Paris (prospects) — directly as subagents, verifying results independently. 13 active clients; several finished sites await cutover calls.
Active Items
Synced from the Kanban boardWaiting on You
(2)Concierge — 10-call QA (CLI-8)
⚡ HIGHTopher dials, Circa reviews transcripts. Funeral vertical quality gate.
Two Chicks & A Cart — proposal follow-up
Sent 7/8. If yes: 1hr call → scope CRM + automations (GHL net-new for them).
In Progress
(5)TCYM — Grace voice-AI demo line (CLI-40 + CLI-158)
🔥 URGENTLC phone + A2P + Grace v1 on the hub; verbatim scripts (family first-call / removal / preneed) + demo-home fact sheet. The revenue-side push.
TCYM — Meta 'personal hardship' flag (CLI-182)
🔥 URGENT~2026-08-14 escalation deadline. Appeal filed; manual Events Manager check needed (no API). Fallback: pivot campaign optimization off blocked event if unresolved. Background rule — surface within 72h of deadline.
Modern Maid — GHL migration (CLI-101)
⚡ HIGHPulse = Pulse Technology (independent, NOT GHL). Full Pulse extraction DONE: 6,883 contacts + 1.15M activities + 11 PM boards + import bundle ready. Gated on Amanda: re-consent channel decision + GHL provisioning. Katie interview done (daily activity engine is the demo centerpiece). Applause payout-rail + desk-phone constraint scoped; Applause replacement = fintech work. Next: 2nd-pass dedup + deals→GHL map.
Deploy architecture standardization EPIC (CLI-117)
⚡ HIGHGit-connected studio→launch→production for every client. Most migrated; stragglers tracked on the EPIC.
PetalsWings Etsy API recovery
Sequencing: Bonnie's reset email FIRST → wait ~7d → resubmission #3 ('PetalsWings Inventory Manager'). Privacy-policy API section staged via Vegas.
Blocked
(1)Cutover calls — finished sites awaiting go
⚡ HIGHThe 30-day audit thesis: elite at capture-and-build, weak at close. Several finished builds await one cutover call each. Revenue timing = Topher's lane (Tier-3).
Client Hubs
One sub-page per client — every brief, meeting summary, and tracker, plus live site links. Also reachable from the COO dashboard.
The Modern Maid
8 docsLaunch (UAT) · Amanda Matthews-Owens
Ugly John's Marina
8 docsIn build · Jeremy — via Eric
B Clean Carpet
2 docsIn build · Bryan Wilson
Patina Salon
1 docIn build · Kayla
Delaware Lanes
Launch (UAT) · Kris Votaw
Heel Quik
In build · Megan + Prem
Keeler Carpentry
Launch (UAT) · Chad Keeler
NRX Asphalt
Live · Tex Heyman
Paved By Infiniti
Contract · Sean Mitchell
PetalsWings
Launch (UAT) · Bonnie
PhotosbyB4
Live · Betsy
Tees Flooring
Launch (UAT) · Tony Tipton
Willowbrook HOA
In build · Chris (Topher) Otten — Board President
Key People
Jaime Otten
Co-founder — design / creative / high-end custom builds (Firefly, Reel)
Bryan (B Clean)
Client — carpet cleaning; GHL VoiceAI line (740) 913-4494
Jeremy Mullen (Ugly John's)
Client via Eric — marina; wants Team Marine/Salesforce, don't pitch against it yet
Amanda (Modern Maid)
Client — cleaning; Pulse CRM identity question gates the migration proposal
Bonnie Clary (PetalsWings)
Topher's mom — Shopify inventory hub + Etsy API recovery
Eric Fatkin
Mentor + UJ employee since 5/11 — gray-area info surface (own drawer, #13)
Platforms & Tools
Playbook
Open ↗Agency operating hub — client roster, prompt generator, site-health dashboard. Git-connected auto-deploy.
Client docs
Open ↗Proposals + client-facing artifacts (aspire-clients/docs/, wrangler deploy)
GoHighLevel
CRM/automation platform — per-client MCP integrations (ghl-tcym, ghl-two-chicks, …) + Hermes KB sync watch loop
Cloudflare
All client sites — studio→launch→production pipeline (CLI-117), per-specialist tokens as audit trail
Recent Events & Decisions
Modern Maid — systems review call + full Pulse extraction complete
1h41m call (Chris, Jaime, Amanda, Hannah). Pulse confirmed = Pulse Technology (independent, NOT GHL). Full extraction done: 6,883 contacts (240 fields), 1,505 deals, 11 PM boards, 1.15M activities. GHL import bundle ready (7,357 deduped contacts + opportunities_import.csv + reconsent plan). Gated on Amanda: re-consent channel decision + GHL sub-account provisioning. Journal: 2026-07-16-modern-maid-system-review.md.
Meta 'personal hardship' flag — TCYM pixel (CLI-182)
thatcallyoumissed.com flagged; escalates to standard-events-blocked ~2026-08-14. Fixed same day: pixel staging leak patched, BM vertical set, appeal filed. No API to poll status — manual Events Manager check needed. CLI-182 tracks.
Aspire Analytics pilot Phase 0 live — TCYM (CLI-179)
First-party server-side analytics baked into TCYM Worker: _vid+_attr cookies, pageview + demo_booked + lead capture, D1 tcym-analytics. Verified studio→prod. Next: Circa dispatch CLI-181 (call pool + GHL attribution stamp).
TCYM Full Launch — Meta ads live + @madebyaspire Instagram live
Traffic campaign ACTIVE ($40/day, US 30-65); Lead campaign PAUSED (flip on ~week 2 once Pixel has data). Pixel live+verified. Meet Grace published + 8 organic posts scheduled thru Aug 4. @madebyaspire Instagram created + converted to Business.
Two Chicks & A Cart — conversion proposal sent
From chris@: free site (18-page build exists) if they adopt our CRM; goal = 1hr scoping call. Ball in client's court.
Voice-AI substrate review — stay on GHL
x.ai Voice Agent Builder = infra layer, not TCYM disintermediation; GHL AI pricing fear debunked ($97 Unlimited optional, pay-per-use default). DIY parked w/ 4 tripwires; CLI-162 watch loop.
Memory Files (source of truth)
The markdown files Aria reads for deeper contextmemory/drawers/aspire-digital/aspire-concierge-strategy.md memory/drawers/aspire-digital/brand-architecture.md The company → product → marketing-hook stack for the voice AI play. Clarified by Topher 2026-05-02 PM after Aria mis-framed it as a multi-brand decision. Aspire Digital is the company, Aspire Concierge is the entry product, "That Call You Missed" is the marketing hook + URL used in outreach.
memory/drawers/aspire-digital/concierge-funeral-critique-marcus-whitfield-2026-06-26.md In-character critique from a second-gen independent funeral home owner ($1.8M, 2 locations, central Ohio) of the full Aspire Concierge / "That Call You Missed" pitch. Input for the funeral-vertical site IA + messaging rewrite.
memory/drawers/aspire-digital/delaware-funeral-home-pilot.md Fake test client used to validate the Aria→Hermes consolidated execution architecture (CLI-68). Aspire Concierge Tier 1 funeral vertical. Aspire-side mirror of M3 vault at ~/.hermes/vault/circa-sync/aspire-digital/clients/delaware-funeral-home/.
memory/drawers/aspire-digital/eval_growtheon_2026-04-27.md memory/drawers/aspire-digital/handoff_prompt_linq_cf_security.md Copy-paste prompt for Topher to hand to Linq to close out the CF exposure findings Aria surfaced on 2026-04-16
memory/drawers/aspire-digital/handoff_prompt_linq_seo.md Copy-paste ready prompt Topher can hand to Linq to kick off the SEO build-out
memory/drawers/aspire-digital/handoff_prompt_linq_session_journal.md Copy-paste prompt for Topher to hand to Linq so Linq adopts the same session journal pattern Aria just built
memory/drawers/aspire-digital/initiative_seo_process.md Topher's strategic initiative (captured 2026-04-16). End-to-end SEO and agentic-search capability across the Aspire Digital build process.
memory/drawers/aspire-digital/operations.md memory/drawers/aspire-digital/overview.md Canonical drawer surface. Operating doctrine lives in operations.md → ~/projects/aspire-digital/{CLAUDE,ASPIRE}.md; client roster in playbook clients.json.
memory/drawers/aspire-digital/thesis.md Topher's and Jaime's pitch, the adoption-gap thesis, GHL strategy
memory/drawers/aspire-digital/voice-ai-substrate-intel.md ~/projects/aspire-digital/ASPIRE.md Authoritative agency operating standard
~/projects/aspire-digital/playbook/src/data/clients.json Canonical client roster (slug, phase, URLs, deploy method)
memory/drawers/aspire-digital/clients/ Per-client working notes (drawer-side)