Command Center

Summary

Topher and Aria reviewed the Modernmaid proposal, finalized pricing and contract terms, and assigned tasks to update the document and research social feed integration.

Discussion

  • Discussed mobile responsiveness issues on the bottom half of the proposal page.
  • Addressed client concerns about CRM migration and clarified that the new platform uses the same underlying system.
  • Evaluated pricing models and contract terms, including asset ownership and partnership structure.
  • Reviewed the scope of services, including SEO, content updates, Facebook ads, and Voice AI costs.
  • Discussed formatting guidelines for the proposal, emphasizing conciseness, bullet points, and cleaning analogies.
  • Explored options for Jobber integration and social media feed implementation on the website.

Action items

  • Fix mobile responsiveness on the bottom half of the proposal page — Aria (tomorrow)
  • Research and draft a project plan for incorporating social media feeds into website builds — Aria (overnight)
  • Recreate the client's Pulse CRM dashboard in Aspire Digital for a demo — Topher

Decisions

  • Agreed to present a single service-trade package option instead of multiple pricing tiers.
  • Agreed to structure the agreement as a flexible partnership with no long-term contract and a 12-month digital asset ownership rule.
  • Agreed to keep the proposal document concise, use bullet points, and add cleaning analogies for non-technical clarity.
  • Agreed to defer Jobber integration and Instagram feed implementation pending further research.

Speakers

Topher Speaker B Speaker A

Transcript

2sTopher

Alright, so we're talking about the Modernmaid contract review. Jaime put together a really nice page. Who did you put that together with, Vegas? Oh, Aria and Vegas. Oh, you did both?

15sSpeaker B

Aria used Vegas.

17sTopher

I was talking

18sSpeaker B

about Aria and she

19sTopher

told Vegas to build. Because Vegas builds in the docks domain. That's a very good use case. Nice job, Aria. Okay, so the page looked great. A couple quick things. It's not mobile responsive, like the top half of the page is, but the bottom half of the page was cutting off a few things.

42sTopher

So, Aria, you need to work with Vegas and have that address tomorrow. Make sure

46sSpeaker B

you don't just do a crawl, you do a visual check.

51sTopher

Vegas should always be using visual checks for UAT testing, not just the curl service or whatever it's called when he can't see the page. That should be in his standard processing. So, Aria, if you can make sure that that's also in Vegas' memory, Vegas should always be doing that.

1m 13sTopher

So, when it gets to the pricing options, the first half of the page looked really good how it explained everything. And it explains the direction of why using multiple tools might actually be difficult. One key thing that I want to do though, so, Amanda told us that the thought of changing her CRM would puke.

1m 34sTopher

She would make her puke. And I think we can use that momentum though, and put her to ease with a comment though, letting her know that we're not actually changing platforms. Because Pulse, we've confirmed, is using Go High Level, because Amanda told us.

1m 56sTopher

And we're pretty certain from our views online that it's also the same thing. And Aspire is using Go High Level for its CRM behind the scenes too. So, from a usability standpoint, her employees and her are going to feel the exact same.

2m 16sTopher

We will work with them, Chris will work with them to essentially clone their dashboards, their pipelines, their dashboards, their calendars. Everything they have inside of Pulse CRM today will carry over.

2m 32sTopher

And the reason that's important is that we can then expand, like you've commented in the document a few times, the Maggie Voice AI is going to lead into that CRM. So, is the Facebook management, reputation management, like the Google feedback.

2m 52sTopher

All of this lives in one place.

2m 57sTopher

She may or may not be getting that from Pulse today, depending on the level she's on. And Pulse may not offer it.

3m 7sTopher

But that's all included. So, we're going to bring that all together in one big relationship. Our goal is to make it as easy as possible for Amanda and her team to operate their business without many tools.

3m 26sTopher

So then when it comes to the pricing model, there's a couple things that need updated. What she told us, at least from my memory, and Aria, you can confirm this via the voice chat, that it was transcribed by you.

3m 39sTopher

But I thought she said that she paid like $3 ,000 for that website in the past. And then she's paying $150 a year for hosting. But that's all they do. And they don't do any real changes for her.

3m 53sTopher

And so, the website part of this is, like, obviously there's some elevated build there. But for SEO content, we need to keep doing maintenance for her long term. So, we're proposing a full package, not just of the website, but also of the CRM and all the services we've discussed.

4m 15sSpeaker B

SEO,

4m 16sTopher

blog posting. Everything we've discussed.

4m 22sSpeaker B

Any, any, uh, cosmetic or content changes outside of a redesign of the website. So, if she wanted to add or remove employees or change pictures and modify content because she added a new service, or she wants to modify the service in any way, that stuff is all included.

4m 43sSpeaker B

Outside of going and doing a whole big redesign, that would cost a separate. Yeah.

4m 49sTopher

So, let's word it in a way that, let's say, like, the majority of changes are covered at no additional cost.

5m 1sTopher

Extreme ones, we would have a conversation. If she wanted a whole new redesign, we would have a conversation about that. Um, and same goes for the voice AI. The voice AI has a cost. It's per usage cost. And we will cover the costs of that within reason.

5m 17sTopher

And we will let, we will let Amanda know if the usage of voice AI gets to be too good, meaning she's getting so many costs. Um, which is a good problem to have. We may need to share in some of those variable costs, um, down the road.

5m 34sTopher

Um, and then the other thing. So, we will help manage Facebook ads, but the budget of Facebook ads is still set and owned by Amanda. Um, so that's, any, any kind of advertising is still covered by Amanda. Um, and I would say, when it comes to the, the package options of what we want to offer, um, the first option is just ongoing partnership.

6m 7sTopher

Amanda continues to cover our regular cleaning schedule. Jamie and I will still tip the technician, as we normally do. Um, but the cleaning is covered by Amanda in trade for all of our services. Um, that's option A. And then, as far as Amanda asked me about ownership of who owns what.

6m 36sTopher

Um, contractually, we will own all of the technology. Um, Amanda still maintains ownership of her domain. But we will help her in making sure her name servers are pointed anywhere. Um, there's, there's no contract though, uh, for this.

6m 55sTopher

So, neither one of us are going to be subject to a contract. If either one of the parties wants to end mutually the agreement, there's no fees. There's no costs. Um,

7m 10sTopher

what would happen if we give her the website? If she ended?

7m 16sTopher

If she ended?

7m 18sTopher

If she ended? After one year, if she decides to leave, she could leave with the website. We would give her the website, um, in a shared drive and she could take it to any hosting service that she would want.

7m 33sTopher

Um,

7m 35sTopher

if she ends the contract, if she ends the relationship, let's, let's, the partnership. Always word it as a partnership. If she, if either one of us end the partnership, I'm sorry. If Amanda ends the partnership before 12 months, um,

7m 52sTopher

then Aspire Digital retains all digital assets. Um, if Aspire Digital were to, for some reason, end the relationship for any reason, Amanda would get the, uh, digital assets and she could take it to any hosting company that she would prefer.

8m 11sTopher

Um,

8m 14sTopher

but let's reinforce that she's our showcase client and that we're going to continue to, uh, to service her as a, as a top. Yeah.

8m 27sSpeaker B

Yeah. Right, so.

8m 28sTopher

Yep.

8m 30sTopher

Um, Amanda may have some concern about like, well, is her website going to be impacted if Chris and Jamie don't continue this business? And, uh, actually let's not bring that up. She brings that up to the address it.

8m 43sTopher

Um,

8m 46sTopher

the other option, if she doesn't want to do a trade of services, the other option would be, uh, an outright purchase. An outright purchase would cost,

8m 57sSpeaker A

um,

9m 5sSpeaker A

the website would cost $7 ,500.

9m 15sSpeaker A

What do you think?

9m 20sSpeaker B

Like, what is that option? What did she do for a good? Did she go to a trade?

9m 26sTopher

Let's just stick with one option then. Let's just stick with one option, Aria. Make it simple. Um.

9m 38sSpeaker B

But like the CRM and CRM maintenance, the SEO maintenance, the content and cosmetic changes, it's like, because they might be completed.

9m 50sSpeaker A

Yep.

9m 53sSpeaker B

And then AI invoice. So that, that right there, like, gives a little bit of a thing to think about. It's like, if it's starting to make her a lot more leads, when do we, do we put something in?

10m 3sSpeaker B

Like, do we revisit it? If it's like, generating,

10m 8sSpeaker B

like, so we can like, have, like, share in that revenue? Or what do you

10m 13sTopher

plan to

10m 13sSpeaker B

do?

10m 13sTopher

Well, the, the document had in there, like, she's kind of locked in as a showcase client for pricing. Right?

10m 23sTopher

Yep.

10m 26sSpeaker B

Well, what happens after three years? Maybe after three years. Is it forever?

10m 32sTopher

Indefinitely.

10m 40sTopher

But nobody's in a contract. So we could end it, she could end it. So that's the thing, Aria. How, actually, do some research and find the best way to put this in there to make sure that we're, we're being clear about, like, each party could revisit this partnership, um, down the road.

10m 58sTopher

It's not the intent to, to price gouge one another. Uh, however, um, if variable costs were to increase significantly on either party, um, we could, we could have a, a, a rediscussion.

11m 17sSpeaker B

Well, yeah, because we could change resumes and meeting numbers.

11m 23sSpeaker A

That's true. Just that. Yep. Okay.

11m 29sSpeaker B

Okay. It would be, I feel like we still need a few things for the record terms of costing. Would she still be using job, job?

11m 39sTopher

What does she use job for today? I

11m 41sSpeaker B

feel like it's for, contract and, like, like, the invoicing. So, like, I get the invoice and pay a ton of job. Yeah. Or I get spilled for the job. And then, I get a review and then tell me to do job.

12m 2sSpeaker B

She has something linked to Google reviews because you can also, they have a Google review and then, like, this, uh, technician initial client or a tip. So,

12m 12sTopher

the Google review part, I know for sure.

12m 16sTopher

I'm not 100 % sure on the job. Um, so, maybe we have a discussion about what we can do with job. She uses

12m 26sSpeaker B

Sinsworth and I'm pretty sure, Sinsworth platform, I went on and I just reviewed the contract.

12m 31sSpeaker A

Yeah.

12m 32sSpeaker B

She, this, uh,

12m 34sSpeaker B

like, the employees and then you sign the contract. So, you can get on there and get to the portal and then, like, schedule and then you can schedule and then you can definitely review, start.

12m 48sTopher

Let's leave that part open. And that's that, you know, for future discussions, we would love to expand for her and see where else. Right now, we're not going to commit to anything on Jobber just yet. I think with replacing her CRM costs, replacing or supporting SEO and we're doing Facebook ads and management, that alone has a several hundred dollar monthly cost and people still pay the fee.

13m 17sTopher

So, we're doing, like, all of this is definitely equal to what we're paying in cleaning services. So, we're doing things. But then, as she has other things that come up down the road, we would be glad to consult with her and, uh, and see where we can help her.

13m 34sSpeaker B

Yeah. Our goal was to help her business.

13m 38sTopher

Save as much money.

13m 39sSpeaker B

More efficient.

13m 40sTopher

More

13m 40sSpeaker B

efficient and easy to do operations. Yep. Help her gain more business. Yep.

13m 51sSpeaker B

So, reduce operation costs or, you know, that, right, having a lot of place. You have, you can reduce a lot of friction and time that's spent on doing that when paying on to be doing something else. You have to be working in or helping with,

14m 10sTopher

you

14m 10sSpeaker B

know, whatever.

14m 11sTopher

Yeah. Okay. So, um,

14m 16sTopher

I think we've covered everything we've learned. Like,

14m 18sSpeaker B

the document is very long as it is. So, we need to, like, integrate some of this stuff concisely.

14m 24sTopher

Yep.

14m 25sSpeaker B

Um, replace things if needed. Like, replace content wherever needed. Don't

14m 30sTopher

be wordy to be wordy. Right? Let's be precise, but something that a non -technical person can understand.

14m 39sSpeaker B

Don't include large bodies of content. If there's content, break it up into bullets and...

14m 45sTopher

Actually... Any

14m 46sSpeaker B

type of visuals that would help.

14m 50sTopher

Yeah. Any kind of cleaning analogies. Mm

14m 52sSpeaker B

-hmm.

14m 52sTopher

Like, don't make them cheesy, but if you can come up with any kind of, like, cleaning analogies to what we're doing, that would be really good.

15m 1sSpeaker B

Yeah. I think the place that we need to revisit is the pricing. Right. And then emphasizing there won't be, they will not feel the pain of switching platforms.

15m 16sTopher

Right.

15m 18sSpeaker B

It should be seamless. On their end.

15m 31sSpeaker B

I think she also, we also talked about integrating her Instagram feed.

15m 36sTopher

Oh, don't pull that in just yet.

15m 38sSpeaker B

Onto the website. Yeah,

15m 39sTopher

but remember, the worry about that is, like, what happens with, like, somebody posting something crazy. There

15m 47sSpeaker B

would be stuff that she just posts.

15m 49sTopher

Well, it's still...

15m 51sSpeaker B

Okay.

15m 52sTopher

I don't know how to do it, to be honest. In a good way.

16m 1sTopher

Um... You know what, Aria? Let's set that up as an overnight task. I want you... A completely separate task. Is I want you to do some deep research and thought process. I don't want you to execute on this right now.

16m 16sTopher

I just want a deep project plan of how Jamie can incorporate social feeds into website builds. Um... We know there's a bunch of...

16m 29sSpeaker B

Third party. Third party.

16m 31sTopher

And you know what? If there is one out there that's reasonably priced, then maybe we consider it because I think it's important.

16m 40sTopher

Um... But... We... Jamie likes to have complete customization of the front end. Um... And so... We don't really just probably want to have... We don't want it to look like the post. We want to be able to have...

16m 54sSpeaker B

Mm -hmm.

16m 55sTopher

... UI control of it. So... An API that... Somehow is able to scrape... Um...

17m 1sSpeaker B

And all of our... All of

17m 2sTopher

our...

17m 2sSpeaker B

And get the data. Could leverage that. Right.

17m 4sTopher

It'll be a service that... Is used across... Um... All of our platforms.

17m 10sTopher

If... If we can build something homegrown... Um... On the M3. And we have to like... Log into the M3. And maybe give... Uh... Or... Log in somewhere on our Facebook, Instagrams. So that way... You know, it can work for customers that...

17m 26sTopher

Are friends of ours. If they're a friend of Made by Aspire, then Made by Aspire would have the ability to crawl their page... With our own... Web crawler. That's on the Docker container. So maybe there's something there that we could do...

17m 38sTopher

And not have to pay a service and have higher reliability on. Um... So execute on that project overnight. Put that in my morning briefing tomorrow. And, uh... If that's something we pick up, we'll... We'll look at picking up that build down the road.

18m 5sTopher

Anything else on Modern Made?

18m 9sSpeaker B

No. Just to emphasize keeping it simple and concise. And we don't want it to be too long. It's already a long document.

18m 15sTopher

Well, just cutting out the options is gonna make it shorter.

18m 18sSpeaker B

So cutting out the CRM paths?

18m 21sTopher

No. I

18m 21sSpeaker B

think right now...

18m 22sTopher

No, the CRM paths are important because there is still an option of if she's gonna keep pulse or not.

18m 27sSpeaker B

Okay. So that visual... I mean it like...

18m 30sTopher

Like a digital diagram. The reason...

18m 31sSpeaker B

Like a digital diagram.

18m 33sTopher

Yeah.

18m 34sSpeaker B

I put a decision point in there and then it broke off into pulse or a tire. I mean

18m 38sTopher

technically she could keep pulse. I mean technically she could keep pulse. But there's just no reason for her to keep pulse. And she... She shouldn't feel like she needs to puke because it will be the same CRM that she's using today.

18m 50sTopher

Just has a different logo at the top left. Instead of it saying pulse or the dots, it'll say Aspire Digital at the top.

18m 59sTopher

Um... And if she... If she wants to give me a screenshot of what her pulse dashboard looks like today, I can recreate her pulse dashboard on Aspire Digital and give her demo access into it.

19m 13sTopher

Um... So that's not... I mean that's not a big deal.

19m 25sTopher

You want another jet cycle or you're done?

19m 27sSpeaker B

I can have done.

19m 32sSpeaker B

non

19m 32sTopher

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