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Aspire Digital — Social Media Setup Kit

Everything to stand up the full social footprint for Aspire Digital (@aspiredigital), the same way we did TCYM: per-platform setup steps, character-fit copy, and a download manifest of avatars + covers that already exist and are live. You do the account creation with your login; everything else is copy-paste.

Updated July 13, 2026

✅ Locked so this never drifts

Company name Aspire Digital

The company / relationship brand. "Made By Aspire" is only the domain + DBA. Every profile NAME field = "Aspire Digital".

Handle @aspiredigital

Claim @aspiredigital everywhere. If taken, fall back to @aspiredigitalco, then @aspiredigitalstudio — and keep it identical across all platforms.

Founder titles Technical Director / Creative Director

Chris Otten — Founder & Technical Director. Jaime Otten — Founder & Creative Director. (Using the schema-backed about.astro titles, not the stale footer.)

Avatar accent Forest green — the brand-identity color

Per the live design library (madebyaspire.com/design-library, v2.9): forest green #4A7B5A is the "brand identity" color (marks, icons, badges); terracotta #C4622D is only the CTA accent. So the green monogram IS the on-brand avatar. Full palette: cream #FAF0E2 + charcoal #2C3340 core, with terra / forest / hunter #2D5940 / sage #8FAF8A. Fonts: DM Serif Display + Unbounded + DM Sans + EB Garamond.

📋 Universal copy (reused on every platform)

The building blocks. Each platform card below trims these to its character limit — but this is the canonical source.

Name
Aspire Digital
Handle
@aspiredigital
Website
madebyaspire.com
Phone
(740) 272-5986
Email
hello@madebyaspire.com
Location
Columbus, Ohio · Est. 2018

Tagline: Digital by design. · Defined by craft. Rooted in faith.

One-liner: We build the website, answer your calls, and get you found. You just run the business.

About: Aspire Digital is a faith-driven studio with 7 years building digital foundations for growing businesses. Custom websites, AI-driven tools, and growth strategy, all purpose-built with intention. No templates. No outsourcing. No black boxes. We stay invested in your success long after launch day.

Founders: Chris & Jaime Otten — a husband-and-wife team. Chris owns strategy, architecture, and technical direction; Jaime owns brand, UX, and everything visual.

Proof points: +210% leads — NRX Asphalt · +90% online bookings — Patina Salon · 471+ 5-star reviews — Tee’s Flooring

Hashtags: #ColumbusWebDesign #WebDesign #SmallBusinessGrowth #OhioBusiness #AIforBusiness #BrandDesign #SmallBusinessMarketing

🎨 Asset download manifest

Every avatar + cover already exists and is live. Click to open, then right-click → Save. (Full browsable gallery: madebyaspire.com/logos.)

Asset Use for Download
Square avatar (master, 1254px) All platforms open ↗
Monogram circle — green (1254px) Brand-identity mark (recommended avatar) open ↗
Monogram — charcoal on light Mono alt (dark backgrounds) open ↗
Facebook cover (851×315) Facebook open ↗
LinkedIn company cover (1128×191) LinkedIn company open ↗
LinkedIn personal banner (1584×396) Chris/Jaime personal open ↗
X / Twitter header (1500×500) X open ↗
YouTube channel art (2560×1440) YouTube open ↗
OpenGraph share (1200×630) Link previews open ↗
Full logo lockup (light/dark) Posts, watermarks open ↗
Stacked lockup (1200×1200) Square posts open ↗

Tier 1 — do first (highest ROI)

📍 Google Business Profile

Business name: Aspire Digital

The single highest-ROI local lever. Puts you on Maps + Search, powers reviews, and feeds local SEO. Do this FIRST.

Setup steps
  1. Go to business.google.com → "Manage now" → sign in with the Aspire Google account.
  2. Business name: Aspire Digital. Category: Website designer.
  3. Choose "I deliver goods and services to my customers" (service-area business, no storefront). Service area: Columbus + Central Ohio.
  4. Add phone (740) 272-5986 and website madebyaspire.com.
  5. Verify (postcard, phone, or video — Google picks). This can take a few days — start it now.
  6. Once verified: add the description below, set hours (Mon–Fri 9–5), upload the square avatar as the logo + a few portfolio images, and turn on messaging.
Category

Primary: "Website designer" · Additional: "Marketing agency", "Internet marketing service"

Assets
Avatar ↗
Business description (max 750 chars)

Aspire Digital is a faith-driven web design and digital growth studio in Columbus, Ohio, building custom websites, AI-powered tools, and marketing systems for small businesses since 2018. We build the website, answer your calls, and get you found, so you can just run the business. No templates, no outsourcing, no black boxes, just custom work from a husband-and-wife team that stays invested long after launch day. Services: custom websites and online stores, local SEO and Google visibility, branding and logo design, CRM and automation, and AI voice answering. Serving Columbus and Central Ohio. Call (740) 272-5986 or visit madebyaspire.com.

First / pinned post: First move after verification: ask your 3 happiest clients (Tee’s, NRX, Patina) for a Google review. Reviews are the whole game here.

💼 LinkedIn — Company Page

linkedin.com/company/aspiredigital

Where B2B decision-makers vet you. The most important platform for landing agency clients.

Setup steps
  1. From your personal LinkedIn → "For Business" (top-right grid) → "Create a Company Page" → "Small business".
  2. Name: Aspire Digital. Public URL: linkedin.com/company/aspiredigital. Website: madebyaspire.com.
  3. Industry: Design Services. Company size: 2–10. Location: Columbus, OH.
  4. Upload the square avatar + the 1128×191 company cover.
  5. Add the tagline + About below. Then have Chris + Jaime list Aspire Digital as their employer so their profiles link to the page.
Category

Industry: "Design Services" (or "Advertising Services") · Size: 2–10 · Type: Privately Held

Assets
Avatar ↗ Cover / banner ↗
Tagline (max 120 chars) + About (max 2,000)

TAGLINE: Custom websites, AI tools, and growth for small businesses. Faith-driven studio in Columbus, OH. Est. 2018. ABOUT: Aspire Digital is a faith-driven studio with 7 years building digital foundations for growing businesses. Custom websites, AI-driven tools, and growth strategy, all purpose-built with intention. No templates. No outsourcing. No black boxes. We stay invested in your success long after launch day. We build the website, answer your calls, and get you found. You just run the business. What we do: custom websites & online stores · local SEO and Google visibility · branding & logo design · CRM and automation · AI voice answering. The results speak: +210% leads for NRX Asphalt, +90% online bookings for Patina Salon, 471+ five-star reviews for Tee’s Flooring. Built by Chris & Jaime Otten, a husband-and-wife team, in Columbus, Ohio. hello@madebyaspire.com · (740) 272-5986

First / pinned post: First post: introduce the studio + one portfolio result with a before/after image. Tag the client if they’re on LinkedIn.

📘 Facebook — Page

facebook.com/aspiredigital

Likely already exists — confirm it first. This Page is ALSO the hub the Meta ad account runs through, so it’s required for the paid launch.

Setup steps
  1. FIRST: check if facebook.com/aspiredigital already exists and you own it. If yes, just update it — skip creation.
  2. If new: facebook.com/pages/create → Business/Brand → Name: Aspire Digital → Category: Web Designer.
  3. Set username facebook.com/aspiredigital, upload square avatar + 851×315 cover.
  4. Add short bio + long description below. Add phone, email, website, city.
  5. Set the action button to "Learn More" → madebyaspire.com.
  6. IMPORTANT: this Page links to the Meta Business Portfolio ("Made by Aspire") + ad account for the paid launch. Confirm it’s attached there.
Category

Category: "Web Designer" + "Marketing Agency"

Assets
Avatar ↗ Cover / banner ↗
Short bio (max 255 chars)

Faith-driven web design + digital growth studio in Columbus, OH. We build the website, answer your calls, and get you found. You just run the business. Custom sites, AI tools, branding, SEO, and CRM. Est. 2018. ☎ (740) 272-5986

First / pinned post: Pin a post: the one-liner + the three proof stats + a link to madebyaspire.com. Same creative you’ll use as the primary ad.

📸 Instagram — Business

@aspiredigital

The visual portfolio. Links to the FB Page so ads + shopping + cross-posting all work. Set up right after Facebook.

Setup steps
  1. Create @aspiredigital (or convert an existing account). Settings → Account → "Switch to Professional Account" → Business → category "Web Designer".
  2. In the same flow, connect it to the Aspire Digital Facebook Page (enables ads + insights + cross-posting).
  3. Name field: "Aspire Digital · Web Design". Upload the square avatar.
  4. Add the bio below. Website link: madebyaspire.com (upgrade to a Linktree later if you want multiple links).
  5. Add contact buttons: email hello@madebyaspire.com + call (740) 272-5986.
Category

Category: "Web Designer" · Account type: Business

Assets
Avatar ↗
Bio (max 150 chars)

Custom websites + AI tools for small biz ✦ Faith-driven studio, Columbus OH ✦ We build it, answer your calls, get you found 👇

First / pinned post: First 3 posts: one branded intro tile, one portfolio result (Patina or Tee’s), one "meet Chris + Jaime" — so the grid isn’t empty when ads send traffic.

Tier 2 — this week

▶️ YouTube — Channel

@aspiredigital

Home for demo videos, build walkthroughs, and the Grace/AI voice demos. Channel art already exists.

Setup steps
  1. youtube.com → your account → "Create a channel" → use a Brand Account (not personal) so multiple people can manage it.
  2. Name: Aspire Digital. Handle: @aspiredigital.
  3. Upload square avatar as the channel icon + the 2560×1440 channel art as banner.
  4. Add the description below + links (website + other socials) in the channel "Links" section.
Category

Channel type: Brand account

Assets
Avatar ↗ Cover / banner ↗
Channel description

Aspire Digital is a faith-driven web design and digital growth studio in Columbus, Ohio. We build custom websites, AI-powered tools, and marketing systems for small businesses. Subscribe for build walkthroughs, small-business growth tips, AI-tool demos, and behind-the-scenes from the studio. → madebyaspire.com

First / pinned post: First upload: a 60–90s studio intro or a screen-recorded portfolio tour. Even one video makes the channel look alive.

🎵 TikTok — Business

@aspiredigital

Short-form reach — build process, before/afters, quick tips. Repurpose the same clips as Instagram Reels.

Setup steps
  1. Create @aspiredigital. Settings → "Switch to Business Account" → category Professional Services.
  2. Name: Aspire Digital. Upload the avatar.
  3. Add the bio below. Note: the clickable website link unlocks — add madebyaspire.com there once available.
  4. Link your Instagram + YouTube in the profile.
Category

Account: Business · Category "Media/Entertainment" or "Professional Services"

Assets
Avatar ↗
Bio (max 80 chars)

Web design + AI for small biz 🛠 Columbus, OH. We build it, you run it. 👇

First / pinned post: First posts: same vertical clips as IG Reels — build time-lapses convert best here.

𝕏 X / Twitter

@aspiredigital

Lower priority for local B2B, but worth claiming the handle so nobody else takes it. Header exists.

Setup steps
  1. Sign up as @aspiredigital. Switch to a Professional account (free).
  2. Name: Aspire Digital. Upload avatar + the 1500×500 header.
  3. Add the bio, location Columbus OH, and website madebyaspire.com.
Category

Professional / Business account

Assets
Avatar ↗ Cover / banner ↗
Bio (max 160 chars)

Faith-driven web design + digital growth studio in Columbus, OH. We build the website, answer your calls, and get you found. Est. 2018. → madebyaspire.com

First / pinned post: Even if you don’t post much, pin one tweet with the one-liner + link so the profile isn’t bare.

🧵 Threads

@aspiredigital

Free add-on — created directly from the Instagram account. Mirror IG content with zero extra effort.

Setup steps
  1. Open the Threads app → log in with the @aspiredigital Instagram → it imports the handle + avatar automatically.
  2. Add the bio below (up to 500 chars) and the website link.
  3. Cross-post the same content you put on Instagram.
Category

Linked to Instagram business account

Assets
Avatar ↗
Bio (max 500 chars)

Aspire Digital — a faith-driven web design + digital growth studio in Columbus, OH. We build the website, answer your calls, and get you found. You just run the business. Custom sites, AI tools, branding, SEO, CRM. Built by Chris & Jaime Otten. Est. 2018. → madebyaspire.com

First / pinned post: Reshare your best IG posts as text threads with a link.

Tier 3 — optional / when bandwidth

📌 Pinterest — Business

@aspiredigital

Optional but strong for a design studio — boards of web design, branding, and before/afters drive long-tail traffic. Claim the site for rich pins + analytics.

Setup steps
  1. business.pinterest.com → create a free Business account as Aspire Digital.
  2. Claim your website (madebyaspire.com) in Settings → enables rich pins + analytics.
  3. Upload avatar, add the bio below.
  4. Create starter boards: "Web Design", "Branding & Logos", "Small Business Marketing", "Before & After".
Category

Business account · Claim madebyaspire.com

Assets
Avatar ↗
Bio (max 160 chars)

Custom websites, branding, and AI tools for small businesses. Faith-driven studio in Columbus, OH. We build it, you run it. → madebyaspire.com

First / pinned post: Pin your portfolio pieces + any blog posts. Pinterest rewards consistency, not volume.

🏘️ Nextdoor — Business

Business page: Aspire Digital

Optional — hyperlocal trust for Columbus/Central Ohio. Neighbors recommending a local studio is powerful word-of-mouth.

Setup steps
  1. nextdoor.com/business → create a free Business Page as Aspire Digital.
  2. Set service area to Central Ohio, add avatar + the description below.
  3. Add phone, website, and hours.
Category

Local business page · Category "Web Design / Marketing"

Assets
Avatar ↗
Description

Aspire Digital is a local, faith-driven web design and digital growth studio right here in Central Ohio. We build custom websites, AI tools, and marketing systems for small businesses. We build the website, answer your calls, and get you found. You just run the business. Call (740) 272-5986 or visit madebyaspire.com.

First / pinned post: Ask happy local clients to recommend you — Nextdoor recommendations are gold locally.

🎬 Next: ads + post designs (Phase B)

Same machine as TCYM. Every visual is built from the live design library (v2.9) — palette cream #FAF0E2 + charcoal #2C3340 with forest-green #4A7B5A (brand mark), terra #C4622D (CTA), hunter + sage; fonts DM Serif Display + Unbounded + DM Sans + EB Garamond. Once the profiles exist, we: (1) reverse-engineer an Asset-Spec from the design library + madebyaspire.com; (2) generate portfolio-proof ad + post designs via Higgsfield Marketing Studio / Gemini / Canva; (3) wire the Meta Pixel on madebyaspire.com and stage campaigns off the existing "Aspire Digital Ads" account.

The full launch plan lives in the launch playbook + Meta ads setup path — I’ll fork Aspire Digital versions of both. Tracking: CLI-173.

🧭 Suggested order of operations

  1. 1. Google Business Profile — start verification NOW (it has lead time).
  2. 2. Confirm/claim the Facebook Page (needed for ads) → connect Instagram.
  3. 3. LinkedIn Company Page (the B2B workhorse).
  4. 4. YouTube + TikTok + X + Threads — claim handles, add avatar/cover/bio.
  5. 5. Pinterest + Nextdoor if you want the extra local + design reach.
  6. 6. Tell me they’re live → I generate the ad + post creative set (Phase B).